If you have curly hair, this statement requires no explanation. Between humidity, hair stylists who are unaware that curls shrink when they are cut, and well-meaning straight-haired friends who eagerly offer suggestions on how to fix that curly hair of yours, you’ve likely become convinced that curly hair was some type of punishment and prayed that one morning you’d wake up to a head of straight hair. You’ve likely spent thousands of dollars on styling gels, chi irons, Japanese thermal hair treatments, roll brushes, state-of-the-art hairdryers, and cuts by “curl experts” – always disappointed because none ever delivered the scarf-like hair you dreamt of. If this story sounds familiar, we’re here to bring you a message of hope.

You were fashioned uniquely, intentionally, and by design, and each part of you plays a role in accomplishing the purpose you were created for. Yes – even each curl is a piece of the brilliant masterpiece that is you. And there is no other you.

Founder Amy Broline spent the first twenty-five years of her life battling her curly hair. It wasn’t until she was introduced to naturallycurly.com where she found resources on how to work with her curls instead of fight them. “I grew up in a family where everyone had straight hair so I had no idea how to fix it. And of course it does not come with instructions.” As a result of her curl education, her curls were transformed and so was her attitude. She fell in love with her curls and wanted other curly heads to feel the same love for their hair.

Through a series of peculiar events, a company was born and a movement began. The first time Amy wore the “to hell with straight hair” t-shirt was in New York City’s SoHo. “I was so nervous. I worried that people would take it the wrong way. I didn’t want to offend anyone, but at the same time, I wanted to give curly heads a fun way to express their freedom in this straight-haired world.” These worries quickly subsided after she sold three shirts within thirty minutes of the t-shirt’s debut. Since then, the momentum has only increased, and now – whether in Austin, Boston, Los Angeles, or New York City – curly heads shamelessly approach Amy about her shirt. Some simply want to buy a shirt (sometimes even off her body!), while others want to tell their own curl liberation story. Each instance just further evidence that indeed the curl revolution has begun.

Since introducing the “to hell with straight hair” line, Amy has found deep satisfaction in seeing others embrace their curls and enjoy being who they were created to be. Her passion to see this truth embedded into the hearts and minds of younger girls led her to develop a new line of kids’ t-shirts. She invites moms and dads, grandmas and grandpas, aunts and uncles, older sisters and brothers, and friends of all kinds to join the curl revolution and teach the curly little ones in their lives to love their curls, starting at a young age. “It’s never too early to start, even if they just have one curl! They need to believe that every little curl on their head is numbered and is part of what makes them unique and special. Imagine the next generation of curly heads - not tempted for one second by a flat iron. Instead, just loving how they were made and enjoying it.” That’s our vision and we believe that we – along with fellow curl revolutionaries - are well on our way to making quite a kink in this straight-haired world.